19 May Avondale Restaurant Crawl–Participating Restaurant eSutras Organics
Marlena Ascher, NAC founder and president, visits the participating restaurants of the 4th Annual Avondale Restaurant Crawl. Avondale Restaurant Crawl happening June 1, 2016. Kicking off at 6PM at Brands Park in Avondale, Chicago. Check out the event details here or find us on Facebook!
Production services provided by Grace Pisula
Music | India – Bensound.com
What should people know about the kind of products eSutras Organics offers and what is its connection to the Avondale Restaurant Crawl?
We offer an array of organic and natural products that will delight culinary artists, whether home cooks or restaurant chefs. Delicious food requires delicious ingredients, and this is the place to find a collection of organic herbs, spices, finishing salts, culinary sugars, alternative sweeteners, oils, and medicinal teas. Our company was created for the niche market of responsible, health-conscious, product-knowledgeable citizens who need economic earth-friendly alternatives to harmful and damaging chemicals for everyday use. We offer economical, easily-available, healthy, cruelty-free, organic and community beneficial products.
What makes you different than other similar businesses in your community?
Local, local and more local. We manufacture ALL of our finished products in Chicago, employing conscious, educated young Americans, while we get our ingredients from responsible non-corporate dependent suppliers, globally.
People will tell you that starting a manufacturing company in the United States isn’t a good idea. Too many regulations, hurdles to jump and high wages to pay, they’ll say. But for the past eight years, eSutras Organics has been succeeding against these odds to be a profitable enterprise. Year after year, we continue to manufacture high quality, small-batch and traditionally handcrafted natural health products with success in Chicago, Illinois.
We’ve always considered ourselves artisan traders, crafting our high quality and distinctive products to fill demand in the market for aware, responsible and engaged consumers who need economical, earth-friendly alternatives for their homes and health.
Farmers, distillers and traders from the USA and over 15 other countries supply their products to us. We support local producers as often as we can and always work with grassroots, fair-trade manufacturers.
We give 10% of our total profits back to the communities that support our business; this support helps with everything from education and fair wages to women’s rights. Education for children, rehabilitation for women and fair wages for workers are impeccably implemented by our supervisors in Asia and Africa. Close ties with our sources of production allow us to create some really unique, culturally diverse products for ourselves, and we help communities that provide them to get a better life.
How long have you been doing business in the Avondale area?
Around eight years ago we set up shop in the old Nystrom building on Elston Avenue in Avondale. We love this neighborhood, its residents, and surrounding businesses. It has always been so welcoming, and it definitely feels like home!
What do you like best about doing business in Avondale?
Avondale is the epitome of a Chicago neighborhood. We love the old timey Chicago feel; nestled among family homes, yet still in the manufacturing corridor. It is always a joy to see families going to the park, or people walking their dogs. We welcome anyone who is passing by to come on in and say hi! Peruse our showroom, try some tea, and learn more about our lovely organic products.
What tastes are you offering people at the 4th annual Avondale Restaurant Crawl?
Finishing salt: Today’s culinary artists enjoy the many dimensions that different options of finishing salt can bring to their favorite recipes. Salt is an easy way to elevate cooking results, and every decent cook should have several in the kitchen at all times. Salt has been around since the beginning of civilization, but the kind of salt we are using these days has little relation to the pure kind of salt that was once more widely available. Visit us during the restaurant crawl to learn about Citrus Salt, Clove Salt, Curry Chili Salt, Green Tea Mint Salt, Lemongrass Salt, Rose Salt, Garlic Salt, Lime Ginger Salt made with real organic herbs, flowers, fruit extracts and a combination of earth, sea and mineral salts. Your cooking will never be the same once you start experimenting with finishing salt varieties.
Culinary sugar: Our organic, small-batch produced Finishing Sugar line is the perfect dessert topping for customers who are seeking a healthy alternative to refined sugars. The varieties of sweeteners are made from organic raw cane sugar and real fruit, herbs and spices. No artificial flavors, just pure goodness from Mother Nature! Come by during the Avondale Restaurant Crawl to try a variety of our finishing sugars like berry limone, mint, cocoa vanilla, tropical, mocha to name a few!
Chocolate: Many people love chocolate, but most of them don’t know much about ingredient options that make a difference. For instance, most of us know that chocolate comes from cocoa beans, but few of us might know that there are three main varieties of cocoa plants: Forastero, Criollo, and Trinitario. The first is the most widely used, comprising 95% of the world production of cocoa. Cocoa beans of the Criollo variety are rarer and considered a delicacy. Hence very few countries still produce it. If you love chocolate, visit us to learn more about why the chocolate we sell tastes powerfully good.
What do you hope to get out of participating in 4th annual Avondale Restaurant Crawl?
It is our pleasure to greet the many food-lovers who will walk or take the Travelin’ Trolley along the Elston Avenue crawl route. We cannot wait to see their faces when they taste the unique flavors of specialty salt, sugar, and chocolate. Once they taste, these folks will be “hooked” on these special ingredients that make ordinary food taste extraordinary. Come visit us—we look forward to seeing you!
3333 N. Elston Ave., Chicago